The Challenge
GreenLine Logistics runs full-truckload and last-mile operations across northern and western India. Dispatchers assigned trips over phone calls and WhatsApp, drivers submitted paper trip sheets and fuel receipts days after a run, and customers chasing a delivery had to wait while the operations desk called the driver. Vehicle utilisation was estimated, never measured, and the leadership team suspected — but could not prove — significant fuel pilferage and unauthorised detours.
Off-the-shelf telematics products had been trialled, but they stopped at dots on a map. GreenLine needed tracking to connect to the commercial side of the business: trip billing, proof of delivery, driver settlements, and vehicle maintenance schedules, all of which still lived in disconnected spreadsheets.